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Apple

Gallery: The September 2017 Apple event in pictures

By Brandon Vigliarolo September 12, 2017, 1:26 PM PDT on Twitter bviglia

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Gallery: The September 2017 Apple event in pictures

​Live from the new Apple Park

Image: TechRepublic/Brandon Vigliarolo

​Live from the new Apple Park

Tim Cook took to the stage at the Steve Jobs Theater in the new Apple Park to go over all sorts of new Apple tech. The iPhone 8 and 8 Plus, iPhone X (pronounced “ten”), a new 4K Apple TV, and the Apple Watch Series 3 were all unveiled.

Here’s a rundown of everything that was announced.

All prices indicated are in US dollars.

Image: TechRepublic/Brandon Vigliarolo
AppleWatchSeries3launch.jpg
AppleWatchSeries3launch.jpg
Gallery: The September 2017 Apple event in pictures

​Apple Watch Series 3

Image: TechRepublic/Brandon Vigliarolo

​Apple Watch Series 3

The new Apple Watch Series 3 will have cellular connectivity, which consumers have been requesting for quite a while.

The heart rate sensor will also be upgraded to track lots more info, like resting heart rate, recovery rate, and arrhythmias that could signal health problems.

One thing no one mentioned: Why is the crown red?

Image: TechRepublic/Brandon Vigliarolo
AppleWatchSeries3Features.jpg
AppleWatchSeries3Features.jpg
Gallery: The September 2017 Apple event in pictures

Apple Watch Series 3 features

Image: TechRepublic/Brandon Vigliarolo

Apple Watch Series 3 features

Image: TechRepublic/Brandon Vigliarolo
AppleWatch3pricing.jpg
AppleWatch3pricing.jpg
Gallery: The September 2017 Apple event in pictures

​Apple Watch Series 3 pricing

Image: TechRepublic/Brandon Vigliarolo

​Apple Watch Series 3 pricing

Pricing will differ for the Series 3 and Series 3 with cellular, and the Series 1 will still be available for a lower price of $249.

You can order an Apple Watch Series 3 on September 15, and they’ll be available in select areas on September 22.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​Apple Watch Series 3 with cellular

Image: TechRepublic/Brandon Vigliarolo

​Apple Watch Series 3 with cellular

These are the countries and carriers that will support the Apple Watch Series 3 cellular capabilities at launch.

Apple says more are to come.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​Live sports coming to Apple TV

Image: TechRepublic/Brandon Vigliarolo

​Live sports coming to Apple TV

The new Apple TV will support live sports streaming that will be tailored to your location and favorite teams.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​Apple TV pricing

Image: TechRepublic/Brandon Vigliarolo

​Apple TV pricing

The Apple TV and Apple TV 4K will be available at the above prices. You can order it starting September 15, and shipping will begin on September 22.

Image: TechRepublic/Brandon Vigliarolo
A11Bionic.jpg
A11Bionic.jpg
Gallery: The September 2017 Apple event in pictures

​The new A11 Bionic chip

Image: TechRepublic/Brandon Vigliarolo

​The new A11 Bionic chip

The new chip at the core of the iPhone is the A11 Bionic. It’s a six-core, 64-bit CPU with 4.3 billion transistors, along with the other features shown in this image.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​iPhone 8 camera

Image: TechRepublic/Brandon Vigliarolo

​iPhone 8 camera

The iPhone 8 camera is an improvement over the iPhone 7-series one.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​iPhone 8 Plus camera

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​iPhone 8 Plus camera

The f1.8 and 2.8 apertures are, Apple said, better than the iPhone 7-series ones and will provide much better photo quality than before.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​New photo lighting features

Image: TechRepublic/Brandon Vigliarolo

​New photo lighting features

Portrait mode is getting some improvements in the form of lighting effects. The dual cameras on the iPhone 8 Plus will be able to sense the environment, create a depth map, separate the subject from the background, create facial landmarks using machine learning, and adjust lighting to simulate different photo environments.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​Wireless charging that isn't proprietary

Image: TechRepublic/Brandon Vigliarolo

​Wireless charging that isn't proprietary

Luckily, Apple decided to ditch the proprietary standards they’re known for to go with the Qi open wireless charging standard. That means your iPhone 8 will charge wirelessly on lots of different third-party devices.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​The front-facing camera is all new

Image: TechRepublic/Brandon Vigliarolo

​The front-facing camera is all new

The tiny little bump in the top of the screen contains a lot of new technology that enables Face ID.

Called the True Depth camera, the front-facing assembly takes an infrared image of your face and matches it with a dot projection map to create a mathematical model of your appearance, much like older iPhones do with your fingerprint.

It also enables the use of portrait mode and its new lighting effects with the front-facing camera.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

​iPhone X rear camera

Image: TechRepublic/Brandon Vigliarolo

​iPhone X rear camera

The dual camera on the back of the iPhone X is new too, and it even offers physical image stabilization.

Image: TechRepublic/Brandon Vigliarolo
Gallery: The September 2017 Apple event in pictures

AirPower: Apple's wireless charging mat

Image: TechRepublic/Brandon Vigliarolo

AirPower: Apple's wireless charging mat

You won’t need to charge your iPhone or Apple Watch on Apple’s new AirPower pad, but you can charge several Apple devices on it at once.

It will be available next year, and Apple didn’t indicate a price.

Image: TechRepublic/Brandon Vigliarolo
iPhonepricingAppleSeptEvent.jpg
iPhonepricingAppleSeptEvent.jpg
Gallery: The September 2017 Apple event in pictures

​The full iPhone pricing lineup

Image: TechRepublic/Brandon Vigliarolo

​The full iPhone pricing lineup

The iPhone X will join its predecessors in this lineup, but it dwarfs them in price: It will set you back $999.

Also see

  • Apple’s first employee: The remarkable odyssey of Bill Fernandez (PDF download) (TechRepublic)
  • Apple unveils iPhone 8, 8 Plus as ‘first smartphone designed for AR’ (TechRepublic)
  • Apple’s $1000 iPhone X embraces the bleeding edge: The top 3 features (TechRepublic)
  • Why the Apple Watch Series 3 and Apple TV 4K just got more useful for business (TechRepublic)
  • iPhone 8 or iPhone X: Which one should CIOs prefer for their users? (TechRepublic)
  • 3 things the iPhone 8 can do that the iPhone X can’t (CNET)
  • Apple Watch 3 vs Apple Watch Series 2: What’s new? (CNET)
  • Apple will release iOS 11 for iPhone, iPad on September 19 (ZDNet)
  • Hiring kit: iOS developer (Tech Pro Research)
  • iOS Coding Mastery Bundle (TechRepublic Academy)
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By Brandon Vigliarolo
Brandon is a Staff Writer for TechRepublic. He's an award-winning feature and how-to writer who previously worked as an IT professional and served as an MP in the US Army.
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