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Photos: What Apple's iPhone 11 color choice says about you

Apple iPhone 11

From coining Product Red to its ubiquitous Space Gray--Apple never misses an opportunity to make a color statement with its products, clearly recognizing and capitalizing on the purchasing-power color can play. 

Consumers still gravitate to iPhone's namesake color, a dark, charcoal-like gray. However, the same staying power cannot be said about the vibrant-colors of the plastic-backed iPhone 5c. Yet, the iPhone 5c did introduce consumers to Apple's playful side, with the smartphone's bold, loud finishes in bright hues of green, pink, blue, and yellow. A few years later, the release of the iPhone 8 and 8 Plus came in a more luxurious and mature palette of jet black, black, silver, gold, and rose gold.

The new crop of iPhones for 2019, which were announced on September 10, arrived with softer finishes and colors that are both bold and subtly beautiful. The iPhone 11 comes in six finishes: Black, White, Yellow, Purple, Green, and Product Red; while the iPhone 11 Pro and iPhone 11 Pro Max are available in Midnight Green, Space Gray, Silver, and Gold (Midnight Green is a completely new hue for Apple).

Before you rush out to purchase an iPhone 11, consider that the hue you select communicates a message to the masses, as common color theory states that various colors are associated with certain emotional and visual responses. 

I interviewed several color experts who shared their observations about Apple's new lineup and what each color may represent. 

The following images detail common traits, moods, and connotations about the newest iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max colors. Because whether you like it--or even realize it--your handy new smartphone is telling the world all about you.

SEE: iPhone 11: A cheat sheet (free PDF) (TechRepublic)

Image: Apple

By Melanie Wolkoff Wachsman

Melanie Wolkoff Wachsman is an Editor for TechRepublic. She focuses on TechRepublic Premium content and special features. Melanie received a bachelor's degree from Indiana University Bloomington.