Samsung Bixby 2.0: Cheat sheet

The digital assistant Bixby is getting a makeover with its 2.0 release, as Samsung aims to create its own ecosystem. Should developers consider investing in yet another connected IoT platform?

When Samsung launched its Bixby digital assistant with the Galaxy S8 some basic features were missing, and they were slow to arrive.

On top of that, Bixby was installed alongside the well-established Google Assistant, prompting questions as to whether it was really necessary to add another digital assistant to an already crowded market.

Samsung may have realized Bixby's shortcomings as a digital assistant, but with Bixby 2.0 the Korean tech giant is hardly backing down. Bixby 2.0 is the lead element of Samsung's bid to build its own ecosystem of connected devices and services.

The new Bixby strategy is vastly different from what came before it, which is why we've chosen to publish this article to accompany our original Bixby smart person's guide, which focuses more on its digital assistant features.

This resource about Bixby 2.0 is a quick introduction to the latest version of Samsung's digital assistant and its new ecosystem, as well as a "living" guide that will be updated periodically as it continues to evolve with Samsung's IoT strategy.

SEE: All of TechRepublic's smart person's guides

Executive summary

  • What is Bixby 2.0? Bixby 2.0 is the latest version of Samsung's digital assistant. The new version will focus more on Samsung's IoT and connected tech strategy.
  • Why does Bixby 2.0 matter? Samsung is aiming to create an ecosystem like the one powered by Amazon Alexa. Whether it will be able to compete remains to be seen, but Samsung's wide range of appliances and products will give it an early advantage.
  • Who does Bixby 2.0 affect? Once it is widely released in 2018, Bixby 2.0 will affect Samsung customers as well as developers who want to integrate their products with the Bixby ecosystem. Samsung has stated it plans to make Bixby 2.0 "open" by releasing an SDK, which means it will likely affect hardware manufacturers considering which ecosystems to integrate with as well.
  • When will Bixby 2.0 be released? The Bixby 2.0 SDK has begun an initial closed, invitation-only beta test. Samsung plans to widen the beta availability over the next few months and release Bixby 2.0 sometime in 2018.

SEE: Hiring kit: IoT developer (Tech Pro Research)

What is Bixby 2.0?

Whereas Bixby's first incarnation was as a digital assistant for the Galaxy S8 series of Samsung smartphones, Bixby 2.0 is designed to be part of a full Samsung smart device ecosystem.

A blog post by Samsung executive vice president for R&D Eui-Suk Chung outlined the vision the company has for Bixby 2.0 as "the control hub of your device ecosystem, including mobile phones, TVs, refrigerators, home speakers, or any other connected technology you can imagine."

SEE: Special report: Harnessing IoT in the enterprise (free PDF)

With that in mind, Samsung plans to add Bixby integration to all of the smart products it produces, and then some. Going hand-in-hand with Bixby 2.0 and Samsung's lineup of connected devices is Project Ambience, which uses a dongle that plugs into third-party devices to make them connect to the Bixby ecosystem.

Samsung's newest endeavor seems to be moving tech into what it calls the "intelligence of things era," and it sees Bixby 2.0 as the primary interface in that era.

Additional resources

Why does Bixby 2.0 matter?

Make no mistake: Samsung's AI-driven, connected focus for Bixby 2.0 is putting it in direct competition with Amazon's Alexa, which is the dominate force in IoT connectivity in the market today.

Considering the huge share of the market that Alexa has, it's easy to look at a face-to-face competition between Amazon and Samsung for AI-driven smart home products as one-sided in Amazon's favor. However, that doesn't acknowledge the large array of internet-connected devices that Samsung already produces, and the others that will benefit from Bixby integration.

So while Bixby will have a bit of an uphill climb to make it a contender for smart home hub dominance, it's entirely possible that Samsung will be able to close the gap with Amazon, not to mention with Google and Apple, by sheer virtue of its hardware offerings and projects like Ambience.

Additional resources

Who does Bixby 2.0 affect?

Bixby 2.0 isn't available to the public yet, and few developers have even had a chance to try out the Bixby SDK. So, few people are currently affected by it, aside from needing to plan for a new ecosystem to compete in, or with.

Once Bixby 2.0 is rolled out in 2018 it will affect Samsung customers, as well as anyone else considering entering into the connected home world: Bixby will be one more platform to consider when looking at options.

That's not to mention developers and third-party manufacturers, who will have the opportunity to add Bixby support and integration using the SDK that is still in closed beta. It remains to be seen how easily Bixby will work alongside other ecosystems like Alexa, meaning it's unknown if devs and manufacturers will have the luxury of adding support for multiple ecosystems, or if they will be forced to go the Bixby-only route.

Additional resources

When will Bixby 2.0 be released?

Samsung hasn't given a definite answer on when Bixby 2.0 will be available, only giving the broad window of 2018.

The Bixby 2.0 SDK has been released to a few select developers, and Samsung said it will be inviting more as testing continues. Don't go running off looking for a signup page, though—there's no way to sign up for inclusion into the forthcoming beta.

Additional resources

Image: Samsung

About Brandon Vigliarolo

Brandon writes about apps and software for TechRepublic. He's an award-winning feature writer who previously worked as an IT professional and served as an MP in the US Army.

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