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  • #4183433

    What software tools are essential for eCommerce SEO audit?

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    by davissmith1224307 ·

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    Hello, TechRepublic Community,

    I’m currently working on an eCommerce website, and I want to ensure that its SEO performance is top-notch. I’ve heard that a thorough SEO audit is crucial for achieving this goal. However, I’m not sure where to start when it comes to the software tools I should use for the audit.

    I’d love to hear your recommendations and insights. What software tools do you consider essential for conducting a comprehensive e-commerce SEO audit? Are there specific applications or platforms that have proven to be particularly effective in this regard?

    I’m particularly interested in tools that can help me with keyword research, on-page optimization, backlink analysis, and technical SEO. Also, any advice on how to use these tools effectively would be greatly appreciated.

    Your expertise would be invaluable in helping me kickstart this SEO audit. Thank you in advance for your suggestions and recommendations!

    I look forward to learning from the TechRepublic community.

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    • #4183435
      Avatar photo

      Re: SEO

      by kees_b ·

      In reply to What software tools are essential for eCommerce SEO audit?

      Start with these 2 articles:

      SEO tools for content strategy and productivity in 2023

      Ahrefs vs Semrush: An In-Depth SEO Tool Comparison

      They aren’t from the community, but editorial copy from our staff.

    • #4184348

      Reply To: What software tools are essential for eCommerce SEO audit?

      by jamessk28 ·

      In reply to What software tools are essential for eCommerce SEO audit?

      For a comprehensive e-commerce SEO audit, I recommend Ahrefs and SEMrush. They cover keyword research, on-page optimization, backlink analysis, and technical SEO. Use these tools to discover keywords, optimize content, and monitor backlinks and technical issues.

    • #4192606

      Reply To: What software tools are essential for eCommerce SEO audit?

      by muaazkaleem162005 ·

      In reply to What software tools are essential for eCommerce SEO audit?

      On page meta tags
      meta headings
      meta descriptions
      images webp etc.
      I am doing same strategy with my website.

      • This reply was modified 10 months, 1 week ago by muaazkaleem162005.
      • This reply was modified 10 months, 1 week ago by Avatar photokees_b.
    • #4200497

      Reply To: What software tools are essential for eCommerce SEO audit?

      by aarrgghh386 ·

      In reply to What software tools are essential for eCommerce SEO audit?

      I recommend Ahrefs and Screaming Frog for e-commerce SEO audit.

      • This reply was modified 9 months, 2 weeks ago by Avatar photokees_b.
    • #4204362

      eCommerce SEO audit tools

      by james6543i99 ·

      In reply to What software tools are essential for eCommerce SEO audit?

      Essential eCommerce SEO audit tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz Pro, Screaming Frog, Yoast SEO, SpyFu, DeepCrawl, Majestic.

    • #4204741

      Reply To: What software tools are essential for eCommerce SEO audit?

      by scarlettfitzgerald ·

      In reply to What software tools are essential for eCommerce SEO audit?

      For a comprehensive e-commerce SEO audit, I recommend using Screaming Frog for technichal errors and Ahrefs or Semrush for backlinks audit.

      SEMrush: SEMrush is an all-encompassing tool that excels in keyword research, on-page optimization, backlink analysis, and technical SEO. Use the Keyword Magic Tool for keyword research, Site Audit for technical SEO insights, and Backlink Analytics for a detailed backlink profile. The On-Page SEO Checker provides actionable recommendations for optimizing individual pages.

      Screaming Frog: Screaming Frog is excellent for technical SEO. It crawls your website, providing valuable data on issues like broken links, duplicate content, and meta tag analysis. The tool helps you identify and rectify technical issues that might impact SEO performance.

      Effective Usage Tips:

      Begin with SEMrush’s Site Audit to identify technical issues and prioritize fixes.
      Use SEMrush’s Keyword Gap tool to compare your keyword strategy against competitors.
      Screaming Frog’s crawl can uncover URL issues and areas for optimization.
      Utilize SEMrush’s Backlink Audit tool for a thorough backlink analysis and identify toxic backlinks.
      Combining SEMrush and Screaming Frog will provide a robust foundation for your e-commerce SEO audit. Best of luck!

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