When BMW Latin America had to promote the launch of two new model lines, it wanted to kick off an interactive marketing campaign through the Facebook social network that would support the launch and collect audience data. BMW used Windows Azure to support a solution that integrated the Facebook promotion with its internal Microsoft Dynamics CRM environment, engaged 90,000 consumers and converted 900 campaign participants into sales prospects. The company wanted to deliver content and collect user data through the Facebook interface but manage the solution through its own back-end interface, integrated with its in-house Customer Relationship Management (CRM) system.