OEtker Daten und InformationsVerarbeitung (OEDIV) is a data center application hosting business belonging to Dr. Oetker, the German multinational conglomerate. Their challenges are to reduce costs while maintaining quality of service, attract new hosting customers and improve time to market. They chose Cisco to overcome these challenges. They have implemented data center architecture transformation with Cisco unified computing system servers and Cisco Nexus switching. The results of implementing Cisco were IT team productivity improved by 30 percent, provisioning time reduced by 40 percent and availability increased by 10 percent, hardware and cabling decreased by 25 and 85 percent respectively and customers see benefit of higher hosting capability with more reliable data center services.