Founded in Sydney in 2009, Hyperlocalizer is a pioneering web technologies company that enables content publishers to boost the relevance of stories and video by localizing content to align with specific audiences or users based on their interests. Yellow Pages in Singapore wanted web content curator, Hyperlocalizer, to deliver their location-based listings on the Microsoft public cloud service, Windows Azure. The platform proved flexible and easy to work with: it supports the PHP and MySQL open source software originally used to build the Hyperlocalizer product, and accommodates the products’ multiple databases and complex driver replications. With Hyperlocalizer on Azure, the web pioneer can attract more big-name customers like Yellow Pages and target new markets.