The Forrester Customer-Obsessed Identity and Access Management Operating Model

Can customer identity and access management (CIAM) improve your business’s reputation, sales, and profitability? Forrester says yes and shows you how in this new report. Based on in-depth interviews and expert insights, the Forrester customer-obsessed IAM operating model reveals operational principles and levers to promote a culture of customer obsession. You’ll learn how to deliver secure, low-friction customer acquisition and retention, while improving marketing ROI and customer loyalty.

Access the report now, compliments of Akamai, and see how a customer-obsessed approach to CIAM can give your organization an edge.

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