Can customer identity and access management (CIAM) improve your business’s reputation, sales, and profitability? Forrester says yes and shows you how in this new report. Based on in-depth interviews and expert insights, the Forrester customer-obsessed IAM operating model reveals operational principles and levers to promote a culture of customer obsession. You’ll learn how to deliver secure, low-friction customer acquisition and retention, while improving marketing ROI and customer loyalty.

Access the report now, compliments of Akamai, and see how a customer-obsessed approach to CIAM can give your organization an edge.