The Real-time and Predictive Commerce Playbook for CMO’s

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Provided by: SAS
Topic: Data Management
Format: PDF
This report, sponsored by SAS in partnership with customer experience and retail expert/thought leader Brian Solis, presents retail marketing leaders with a playbook of strategies, tools and analytical solutions they'll need to compete (and win) on customer experience.

Learn how the shift toward real-time and predictive analytics is empowering retailers to take control of their destinies. Understand why it takes a customer-centered mindset, approach, and culture to support rapid experimentation and adaptation. And uncover the top 10 actions you should take to become a successful retailer in the age of digital Darwinism.
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