Informatica’s fast facts

Starting price: Available upon request.

Key features

  • AI-charged master data management.
  • Data quality management.
  • Cloud data integration for cloud ETL and ELT.
  • Data catalog to automate data discovery, curation and lineage.
  • Data governance.

Informatica is a U.S.-based software solutions company that offers a product portfolio geared toward data. This includes data integration, data quality, master data management, data cataloging and data governance. The company works with over 5,000 clients, including 84 Fortune 100 companies. The focus of Informatica is to develop and deliver solutions that help accelerate data innovations.

Informatica is a leader in three Gartner Magic Quadrant reports and is recognized as a leader for its data quality, data integration and MDM solutions. That said, its lack of pricing visibility makes it difficult to quickly determine if it’s a great fit, which may lead businesses toward alternatives like Hevo Data or

Informatica pricing

Informatica doesn’t advertise its solution’s pricing on its website. The company encourages intending buyers to chat with its sales team to get actual quotes. However, our in-depth research found that Informatica offers various pricing models.

For instance, with Informatica Processing Unit pricing, you can buy capacity on an IPU or Flex IPU consumption model to use across the company’s cloud services, including Informatica Intelligent Data Management Cloud, which encompasses services like data catalog, data integration, API and application integration, data preparation, and data quality.

Informatica also offers Volume Tier Pricing for its IDMC services, allowing you to scale up and down based on your usage level. This model is ideal for organizations with peak and off-peak hours.

Key features of Informatica


Informatica’s CLAIRE AI engine leverages enterprise-unified metadata to automate and scale routine data management and stewardship tasks. It acts as a copilot and provides intelligent automation capabilities to data management professionals. According to Informatica, CLAIRE AI uses over 35 petabytes from 61+ trillion customer transactions to enhance data discovery, improve data practitioners’ productivity, reduce data classification time and uncover key data insights in a short time.

CLAIRE activity analytics provide a summary of intelligent glossary and classification associations across the organization.
Figure A: CLAIRE activity analytics provide a summary of intelligent glossary and classification associations across the organization. Image: Informatica

CLAIRE AI lets you talk to your data using natural language processing. It understands and interprets data management requirements and performs tasks such as data discovery, classification, quality validation, lineage and metadata management.

Data quality

Data quality is the foundation of every successful IT system. Whether a business is looking to rationalize costs, improve operational efficiency or gain any type of competitive advantage, it needs to be mindful of the quality of the data in its systems.

SEE: Informatica offers a range of features that can be used for data quality improvement, monitoring and maintenance.

Informatica Data Quality, or IDQ, can help businesses maximize and maintain the quality of data. It is frequently used for data cleansing, which is identifying and removing corrupted, incorrect, duplicate or incomplete data. Companies can also use it to keep their data clean, extending data quality functions to stakeholders and domains.

Informatica data quality scorecard.
Figure B: Informatica data quality scorecard. Image: Informatica

Key features include:

  • Data profiling: IDQ offers data preparation, data profiling and continual analysis to better understand data and identify any problems with it.
  • Data monitoring: Monitoring statistics and reports is another perk of using this tool. Data iterative analysis can also be performed to detect data problems.
  • Role-based capabilities: IDQ can be set up for business users, who can build and test business rules as well as review, modify and approve exceptions to any automated processes.
  • Prebuilt rules and accelerators: Prebuilt rules and accelerators by Informatica Data Quality help to maximize operational efficiency by saving time and resources.

SEE: Improve your data strategy with data governance and data quality.

Master data management

Informatica MDM solution helps businesses manage and govern their master data. Master data refers to foundational data entities that are commonly shared across multiple systems and applications, such as customer data, product data and supplier data. The Informatica MDM provides a unified and trusted view of master data by consolidating, cleansing and enriching data from various sources. It helps organizations improve data quality, reduce data redundancy and ensure data consistency across the enterprise.

Informatica intelligent MDM Customer360, customer data comprehensive dashboard.
Figure C: Informatica intelligent MDM Customer360, customer data comprehensive dashboard. Image: Informatica

Key MDM capabilities include:

  • All-in-one: Informatica combines integration, quality, enrichment and governance in one cloud-native solution.
  • AI-driven match and merge: Informatica MDM provides advanced, AI-charged match tuning and rule recommendations.
  • Broad connectivity: You can integrate and share master data anywhere using low-code/no-code development.

Data catalog

Informatica provides a collaborative and AI-powered data cataloging environment that helps businesses discover, document and curate their data assets for a broad range of use cases, including analytics.

Informatica data governance and catalog dashboard.
Figure D: Informatica data governance and catalog dashboard. Image: Informatica

The top features of the Informatica data catalog solutions include:

  • Data lineage and impact analysis: The platform provides capabilities to capture data lineage information, allowing data experts to understand the origin, transformations and destinations of data across the organization.
  • Automated data discovery: AI and ML algorithms automatically scan cloud data stores, BI tools, ETL and third-party data catalogs.

Informatica pros and cons

  • Feature-rich.
  • Strengthened business intelligence.
  • Support for data governance and compliance.
  • Optimized customer experiences.
  • Low- and no-code capabilities.
  • Pricing may not fit small businesses or startups.
  • Robust offerings may have a steep learning curve.

Use cases of Informatica

  • Data integration: Informatica can be used to integrate data from multiple sources, such as databases, files and third-party apps, to create a unified view of data for analysis and reporting purposes.
  • Data migration: You can use it to migrate data from one system or database to another, ensuring data consistency and integrity throughout the process.
  • Data quality management: The company provides functionalities for data profiling, cleansing and validation, helping organizations ensure the accuracy, completeness and consistency of their data.
  • Business intelligence and reporting: Informatica provides tools and capabilities for data ETL and ELT, which are crucial for building and maintaining data warehouses.

Informatica alternatives

While Informatica is solid on multiple fronts, it may not be the best fit for some businesses for numerous reasons. For example, it may be too expensive for SMBs, and organizations with many business users may find it too steep or complex.

We analyzed three Informatica alternatives that combine affordability with ease of use to help you find the best tool for your business.

SoftwareInformaticaHevo DataIntegrate.ioAlteryx
Best forAdvanced featuresEase of useAffordabilityEnterprise data analytics
Data integrationComprehensive data integration capabilities supporting various sources and formatsStreamlined data integration from multiple sources, focusing on simplicity and speedRobust data integration with ETL and ELT capabilitiesData integration with a focus on analytics and workflow automation
Ease of useGenerally requires a learning curve due to its extensive featuresUser-friendly interface with a focus on simplicity for quick onboardingIntuitive platform with drag-and-drop functionalityUser-friendly, especially for data blending and analytics
ScalabilityHighly scalableScalableScalableScalable
Free planNoYesYesNo
Starting priceAvailable upon request$299 per month$199 per monthAvailable upon request

Hevo Data: Best for ease of use

The logo of Hevo Data
Image: Hevo Data

Hevo Data is a fully managed data pipeline platform that offers simplicity and ease of use. It allows users to easily connect and integrate data from various sources without the need for complex coding or scripting. Hevo Data has a library of 150+ plug-and-play integrations, including popular databases, cloud storage systems, CRM platforms and marketing automation tools. These integrations make extracting, transforming and loading data into a data warehouse or analytical database easy.

SEE: For more information, explore our full Hevo Data review. Best for affordability

The logo.

Compared to Informatica, is a more affordable option for small to medium-sized businesses. offers a range of pricing plans that cater to different budgets, making it accessible for businesses with limited resources.

Despite the lower price point, still provides robust data integration capabilities, allowing users to connect and integrate data from various sources. The platform offers features such as automated file data ingestion, cleansing and normalization, data transformation, scheduling and monitoring, ensuring that businesses can properly manage their data pipelines.

SEE: For more information, check out our in-depth review.

Alteryx: Best for enterprise data analytics

Alteryx logo.
Image: Alteryx

Alteryx, an enterprise analytics AI platform, offers data integration, blending and transformation capabilities, allowing organizations to connect and integrate data from various sources. Alteryx’s AI engine, AiDIN enables businesses to easily build complex data workflows, automate data processes and enhance governance, ensuring that data and analytics processes are transparent, auditable and compliant with regulatory requirements.​

SEE: For more information, we offer a complete review of Alteryx.

Review methodology

To write this review, we collected data about Informatica products, solutions and capabilities from the vendor’s website and resource center. We also evaluated users’ reviews on reputable sites like Gartner and G2 to learn about real-world users’ experiences.

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