Agatha Aviso is a seasoned expert in retail, eCommerce, and order fulfillment, with a specialization in payments, POS systems, and eCommerce software. She has collaborated with startups and service-based entrepreneurs on content strategy, offering digital marketing expertise and guiding small business owners in launching their online storefronts.
Beyond consulting, Agatha applies her knowledge firsthand—building her own website as well as ecommerce sites for the platforms she reviews.
Expertise
Retail
Ecommerce
Order fulfillment
Payments
POS
Small business
Marketing
Website builders/hosting
Education
The Future of Payments Technologies Certification
Ongoing Digital Marketing course (Google)
Double Major BS Degrees
Featured In
FitSmallBusiness
TechnologyAdvice
Highlights
Shopify project manager for online stores for five years
Amazon project manager for a private label brand for five years
Contributing author to Starting a Business: Step-by-Step Advice from Industry Experts eBook
Published a book on Health and Medicine (Elk Antler Velvet) on Amazon
QA Lead for a website support team under a registrar company for five years
Zoho CRM is a strong all-around sales and marketing platform, but it is not the right fit for every team. I compared the best Zoho alternatives for pricing, sales features, automation, integrations, AI tools, and ease of use.
White label CRM software lets agencies, resellers, consultants, and growing businesses customize a CRM with their own branding. I reviewed the top options for pricing, white label depth, CRM tools, scalability, integrations, and usability.
Learn about free and cheap iPhone credit card readers and explore technologies like tap to pay that enable you to accept payments without a card reader.
I reviewed the best free merchant account providers for ecommerce, retail, and service businesses and found Square offers the best overall value, while Helcim delivers lower processing costs for scaling companies.
I tested 11 platforms and chose the 7 best inventory management software options for 2026 based on inventory controls, integrations, forecasting, scalability, pricing, and real business use cases.
I reviewed the best nonprofit CRM software for donor management, fundraising, volunteer tracking, event management, integrations, reporting, pricing, and ease of use.
I compared the best cash registers for small businesses, including POS systems and electronic cash registers (ECRs), based on pricing, payment processing, inventory tools, and ease of use.
Square is a payment processing platform with built-in POS and business management tools for in-person and online sales. Here’s how it works, what it costs, and its ideal use cases.
Square POS stands out for its free entry point, flexible software, and wide hardware range. However, its all-in-one approach can fall short depending on your business type and growth needs.
Hyper-personalization in retail uses real-time customer behavior, unified customer identities, and AI-driven decisioning to tailor experiences at scale across channels. I explain the underlying architecture, integration layers, deployment steps, and governance considerations needed for effective implementation.
Reduce checkout abandonment with practical UX, payments, performance, and testing strategies that scale from small ecommerce sites to enterprise platforms.
