The workplace is much more decentralized today than it was in decades past, making collaboration software an essential part of accomplishing goals. There are plenty of collaboration options available, but all come with a catch: They don't look like any platform you use in your personal life.
Facebook seems to realize that, which is why it launched Workplace by Facebook. It's the social media giant's Facebook for the enterprise, and that's good news for the more than two billion people who use Facebook regularly. It looks familiar, behaves familiarly, and has a focused purpose: Leverage a known platform for enterprise applications.
TechRepublic's cheat sheet about Workplace by Facebook is an introduction to this business social media platform. This guide will be updated periodically as Workplace evolves.
- What is Workplace by Facebook? Workplace is a business-focused version of Facebook that creates a collaborative space with a look, feel, and function similar to the consumer version of Facebook. Accounts are separate, so users of one Facebook platform don't need to worry about their personal and business lives bleeding into each other.
- Why does Workplace by Facebook matter? Workplace has the potential to truly change the collaboration game. It integrates with much of the same software available to other collaboration software; it benefits from Facebook's years of platform refinement; and it has practically no learning curve for Facebook users. If Facebook does things right with Workplace, it could be a serious challenger to collaboration platforms like Slack and Microsoft Teams.
- What are key Workplace by Facebook features? Workplace affects anyone who needs collaboration software. It also has the potential to have a huge effect on other collaboration platforms like Slack, Trello, and some Atlassian tools. At F8 in 2018, Facebook announced a long list of new integrations for Workplace, making it an even greater competitor in the collaboration platform space.
- When was Workplace by Facebook released? Workplace was initially announced in October 2016. As of early 2018, Workplace Premium accounts can be created for $3 per user per month, and free Standard accounts are available as well.
- How do I start using Workplace by Facebook? If you want to use Workplace Standard, you'll have to wait for an invite. Companies that want to start Premium accounts can sign up now.
SEE: Social media policy (Tech Pro Research)
What is Workplace by Facebook?
Imagine a version of Facebook where small communities are siloed from each other—that's the basic gist of Workplace by Facebook. Profiles, news feeds, friends, groups, and other features of consumer-facing Facebook are there, but they're all restricted to people who share your business's email domain name.
Registering for a Workplace account is completely separate from your existing Facebook profile and is done using your work email address. Once you register, Workplace will tell you if there are other users from your domain on the site and pair you up with them once you verify your email address.
There isn't any overlap between personal Facebook accounts and Workspace accounts, so there's no need to worry about crossover or bosses getting access to embarrassing college photos.
Workplace is available at two levels: Premium and Standard. Premium provides access to integrations and other enterprise-level features including single sign on, APIs, and IT monitoring tools; the free Standard level lacks many of those customization features. For pricing details, check out the Workplace site.
- Facebook launches Workplace, targets business users with new look (TechRepublic)
- Facebook's Workplace: How one company is making it work for them (ZDNet)
- Facebook debuts Workplace, social networking for enterprises (ZDNet)
- Workplace Chat by Facebook for iPhone (Download.com)
- Workplace by Facebook for Android (Download.com)
Why does Workplace by Facebook matter?
Facebook has billions of monthly active users around the globe. It has become the most ubiquitous social media platform in the world—everyone from millennials to grandparents and even dogs have profiles.
Facebook is familiar, user-friendly, and designed to appeal to people of various tech skill levels. With Facebook turning that familiarity toward the business world, it stands to make a killing—who wouldn't want to use a platform they're already familiar with instead of learning something new?
At launch, Workplace integrated with cloud platforms including Box, Google Drive, OneDrive, and Salesforce, which put it in a good position to unseat some of the big players in the enterprise collaboration tools space. Workplace also made mobile apps available too.
During F8 2018, Facebook offered more proof that Workplace is gunning for a top spot in the enterprise collaboration tools space with the announcement of over 50 new integrations with popular tools like SurveyMonkey, Atlassian, and SharePoint. You can see if your must-have tools are available in Workplace by checking out its Integrations Directory.
Business professionals that use custom integrations in their collaboration platform aren't left out: Premium Workplace users can use APIs to build whatever custom integrations they need.
Facebook has also baked Facebook Live into Workplace, making broadcasting to employees and team members super quick.
If Facebook gets Workplace's features right, it has the potential to steal a lot of customers from other collaboration platforms, especially among businesses that have less tech-savvy employees. That's why Workplace matters—it might not be a major breakthrough in tech, but it's a great application of a familiar interface.
- Facebook Workplace could replace Slack, Jira, Hangouts, and a lot more (TechRepublic)
- Would you trust Facebook for your work? (ZDNet)
- Facebook's Automated Insights wants to give you an AI-powered team of virtual data scientists (TechRepublic)
- Facebook, Twitter, LinkedIn: How should managers use social media? (ZDNet)
What are key Workplace by Facebook features?
There are two large groups that stand to be affected by Workspace: Employees who need to collaborate online, and companies that create collaboration software.
Much of the collaboration we participate in at work is conducted through email, chat, phone calls, or video conferencing. Modern technology has enabled businesses to exist in a million different living rooms, and that inevitably means teams will be spread out around the country, or even the world.
What Facebook is offering with Workplace is simple and appealing: Collaborate in a variety of synchronous and asynchronous ways using a platform familiar to billions people. It's hard to see how it could lose, and that's a problem for other collaboration platforms.
Workplace has Slack-like chat, file sharing, team channels, live video, reporting, and a lot of other features that exist in other platforms. The difference? The all-in-one Facebook interface.
When Workplace first launched its big selling point was the interface of the largest social network in the world, but familiarity isn't all Workplace has going for it now. Its Premium model has most of the same features as other enterprise social collaboration tools, and at a lower price than its competitors.
For users who simply want a convenient way to keep in touch during the business day, Workplace has you covered there as well: Standard is free and comes with productivity features like a mobile app, video chat, instant messaging, unlimited file storage space, desktop notifications (Windows only), and integration with file storage services like Google Drive.
In short, Workplace by Facebook has everything you need, regardless of the size of your company or budget.
- 4 new features for Facebook Workplace that could make it a better business tool (TechRepublic)
- Facebook's Workplace won't kill email, but nothing else will either (ZDNet)
- Why Facebook could be where you find your next tech job (TechRepublic)
- Singapore civil servants to be on Facebook Workplace by March 2017 (ZDNet)
- Video: How developers are building Facebook Messenger bots to make online shopping a lot smarter (TechRepublic)
When was Workplace by Facebook released?
Facebook announced Workplace in October 2016, and in the same announcement revealed that over 1,000 companies were already using it for testing. Since then Premium subscriptions have opened up to companies, with prices starting at $3.00 per month for the first 1,000 users, $2.00 per month for the next 9,000 users, and $1.00 per month thereafter.
A free Standard version of Workplace with fewer features was announced in April 2017 and is now available. It lacks some of the more robust enterprise features like platform integrations and API access and is more designed to be used out of the box. If all you need is a free collaboration tool the Standard version is for you.
- Facebook F8: The breakdown for IT pros (TechRepublic)
- Video: Facebook's next 2 moves that will change the world (TechRepublic)
- F8: Facebook doubles down on the enterprise with 4 key business services (TechRepublic)
How can I start using Workplace by Facebook?
Those interested in a Standard account can sign up at the same location and then follow these steps to get going.
Brandon Vigliarolo has nothing to disclose. He does not hold investments in the technology companies he covers.
Brandon writes about apps and software for TechRepublic. He's an award-winning feature writer who previously worked as an IT professional and served as an MP in the US Army.