Agatha Aviso

A practical guide for tech buyers: what total commerce is, how it differs from omnichannel and unified commerce, the software you actually need, and a 90-day plan to pilot and measure results.

Importing from China remains central to US supply chains in 2025, but rising tariffs, logistics costs, and shifting trade policies are testing margins. Learn which items imported from China remain profitable, where new opportunities are emerging, and how to calculate costs to stay competitive.

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI visibility, reduce manual merchandising work, and measure ROI with clear guardrails for compliance and governance.

AI agents are moving beyond chatbots to autonomously discover, decide, and purchase. Here’s how agentic commerce works, the risks and benefits it brings, and what IT leaders must do to prepare infrastructure and governance.

AI is redefining retail far beyond supply chains, with adoption rates now outpacing smartphones and tablets.

I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, your tech stack, and your growth goals.

Break down Amazon’s 2025 seller fees and calculate your profit margins with confidence. Learn what fees apply to each sale, and discover tools and strategies to estimate and manage your seller expenses.

Learn the complete process of preparing, packaging, labeling, and shipping products to Amazon FBA. This guide covers setup, compliance, shipping options, cost-saving tips, and common mistakes to avoid.

Learn how to sell on Amazon in 2025 with this practical, beginner-friendly guide. I walk you through every step needed to start and succeed as an Amazon seller, from setting up your account to fulfilling orders and growing your store.

After testing Shopify hands-on for multiple stores, I break down its real strengths and where it still falls short for small business owners and B2B sellers in 2025.

Headless commerce gives retailers full creative and technical control over their online store experience — across web, mobile, in-store, and beyond.

Learn how to build a Shopify store from scratch with this beginner-friendly guide covering themes, payments, product listings, and launch tips.