This IDC white paper examines the challenges of competing based on customer experience and how
enterprises can support and encourage interactions between customers and employees in a more
contextually rich, integrated, and intelligent manner. It presents 8×8’s view of the enterprise
engagement management landscape and evaluates the opportunities and challenges of 8×8’s
Enterprise Engagement Management platform, a fully integrated cloud communications and
cloud contact center (CCC) solution delivering exceptional employee and customer experiences.