8×8’s Enterprise Engagement Management Platform: Moving Toward an Integrated Approach

This IDC white paper examines the challenges of competing based on customer experience and how
enterprises can support and encourage interactions between customers and employees in a more
contextually rich, integrated, and intelligent manner. It presents 8×8’s view of the enterprise
engagement management landscape and evaluates the opportunities and challenges of 8×8’s
Enterprise Engagement Management platform, a fully integrated cloud communications and
cloud contact center (CCC) solution delivering exceptional employee and customer experiences.

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