Breaking the Loyalty Myth: How Understanding Consumer Behaviour Delivers Better Customer Service

For decades, organizations have focused on increasing customer loyalty.Businesses worldwide are realigning, or newly investing in, technology and business models to more effectively engage with digital consumers at every touch point in the customer experience lifecycle.However, just because continued patronage of a brand has the appearance of loyalty doesn’t mean that it’s the emotion being experienced by a consumer.

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Subscribe to the Daily Tech Insider Newsletter

Stay up to date on the latest in technology with Daily Tech Insider. We bring you news on industry-leading companies, products, and people, as well as highlighted articles, downloads, and top resources. You’ll receive primers on hot tech topics that will help you stay ahead of the game. Delivered Weekdays