Consumer Awareness in Online Shopping System

The Internet has become an essential part of everyone’s daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers. With this consensus online shopping as a whole has rapidly grown. The biggest surprise is that clothing is one of the top categories purchased online. Freedman argues that this is not surprising at all because, clothing sales has always been a top category in the catalogue channel, so naturally the Internet channel should be no exceptions.

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