Here at Amazon, the Amazon Leadership Principles (LPs) drive every single Amazonian to use their judgement consistently on a massive scale.

I can have a conversation with any employee on any day about “Diving Deep” on a customer problem or not turning up for an internal meeting because LP1 (Customer Obsession) required my undivided attention. These principles are designed to be naturally contentious, to provoke a conversation.

Every single day, every Amazonian is reflecting on them and balancing them.

Sometimes we have to “Dive Deep” before showing “Bias for Action”. Sometimes we just need to make things happen.

How you use the principles requires judgement and we recruit strongly for that judgement in respect of these principles.