Microsoft’s $26.2 billion purchase of professional networking site LinkedIn officially came to a close on Thursday, after the deal was approved by regulators. Following the close, Microsoft CEO Satya Nadella penned a blog post on LinkedIn detailing how the website would begin integrating with Microsoft’s products.
For starters, LinkedIn identity and network capabilities will be coming to Microsoft Outlook, and to the Office suite in general, the post stated. Additionally, LinkedIn notifications will be available to users in the Windows action center as well.
Since LinkedIn is known as a digital CV of sorts, Microsoft will enable LinkedIn members who draft a résumé in Word to directly update their LinkedIn profile page, and more easily search for and apply to relevant job postings, the post said.
One of the potentially troubling integrations is “extending the reach of Sponsored Content across Microsoft properties,” as Nadella wrote on his blog. Whether that means that users will begin seeing ads in their Office apps remains to be seen, but it sets the stage for a potentially tricky user experience.
Enterprise LinkedIn Lookup will soon be powered by Active Directory and Office 365, which could make it easier for employees to connect with one another. Nadella’s blog post also noted that LinkedIn Learning will be made available across the Office 365 and Windows ecosystem, giving Microsoft shops access to new forms of training and continued learning that could prove valuable to their employees.
Additionally, Nadella wrote that the two companies would begin developing a business news desk across their existing ecosystem of content, and for MSN.com. Sales Navigator and Dynamics 365 will also be integrated in hopes of improving social selling capabilities.
Since the acquisition was first announced, it’s been fairly clear that data was the driving force behind the deal. The two companies had non-overlapping, complementary data graphs, and these integrations show just the first steps that Microsoft is taking to leverage LinkedIn’s data, along with its own, to build out a more holistic ecosystem of business technologies and services.
Current LinkedIn CEO Jeff Weiner will continue to lead the company after the acquisition, and the New York Times reported that roughly 10,000 LinkedIn employees will join Microsoft.
The 3 big takeaways for TechRepublic readers
- Microsoft closed its $26.2 billion acquisition of social networking site LinkedIn on Thursday, with Microsoft CEO Satya Nadella outlining how the two companies will merge.
- LinkedIn features and services will be coming to Outlook, Office 365, Dynamics 365, and even MSN.com, with LinkedIn search getting a boost from Active Directory.
- The deal has always been about data, and the integrations are just the start of how the two companies will merge their individual data graphs.