Whitepaper: Best Practices for Content Marketers and Salespeople in the Social Era

Social media has permeated sales and marketing, perhaps more so than any other area of business. Most consumers are using LinkedIn, Facebook or Twitter. Content marketing can be distributed on social media by marketing departments (organically or via advertising) or distributed one-to-one by salespeople to prospects. This report explores what’s changed, what the current sales obstacles are and what best practices we should follow in the era of social media.

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