With the proliferation of IoT, cloud computing, and the speed of data processing, big data is growing faster than ever. But how to organize, analyze, and understand data are trickier problems. According to Gartner, “smart data discovery”–the mix of natural language processing (NLP), advanced analytics, and data discovery tools, will be “the most in-demand business intelligence paradigm.” On top of that, big data is a fundamental piece of machine learning, a form of artificial intelligence that powers driverless cars, robots, Google’s DeepMind, and many other AI systems.

Want to get a headstart on what’s new in the big data world, and how the top companies are using the technology to harness and evaluate the massive influx of data? Follow these 10 insiders on Twitter to learn what big data is all about and how you can use it to your advantage.

Jim Adler: @jim_adler

Adler is the new head of data at @ToyotaResearch–a 5-year, $1 billion investment devoted to AI that has taken on the development of autonomous car technology and personal-assistant robots, which started back in January. He’s figuring out how to use big data to develop Toyota’s driverless cars.

SEE: Job description: Big data modeler (Tech Pro Research)

Michael Cavaretta: @mjcavaretta

As the director of analytics infrastructure at Ford Motor Co.–a company he’s been with since 1998–Cavaretta is a big data guru. His Twitter feed reflects a vast knowledge of data science and engagement with the latest news in the field.

Juliet Hougland: @j_houg

Houghland is a data scientist at @Cloudera, a data research company from Austin, TX, Her Twitter feed is a great mix of information and news along with personality-injected tweets that give you a sense of who she is. Example Tweet: “I think a recruiter just negged me.”

Jeff Feng: @jtfeng

Currently the product manager at @Airbnb, where he’s in charge of “experimentation, data visualization and machine learning platforms,” Feng has an impressive resume which includes stints at Tableau, McKinsey, and Apple.

Josh Wills: @josh_wills

Data engineer and “Apache Crunch committer” at @SlackHQ, Wills says he tweets about data science and postmodern literature. Here’s a sample tweet: “Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician.”

Carla Gentry: @data_nerd

Gentry, a freelance data scientist based in Louisville, KY, has arguably one of the coolest Twitter handles around. And she tweets everything tech–from VR to AI to big data.

SEE: Going Deep on Big Data (ZDNet)

Kate Wright: @KateWright24

Wright, based in London, England, is a customer experience manager at @ComparetheCloud. And she hosts a “Kate’s Helpdesk” to answer your questions about big data.

Paolo Di Paolantonio: @pdipao

Founder & CEO at Altaway Technologies, Inc., Paolantonio tweets about cloud computing, big data, AI, machine learning and more–focusing on the techier aspects of data.

IBM Big Data: @IBMbigdata

This official feed for IBM’s big data news offers information on platforms, tools, and technologies for big data, and is managed by @AyleeNielsen and @louistcherian.

Ronald van Loon: @Ronald_vanLoon

Based in the Netherlands, van Loon is a public speaker at leading big data, data science and IoT events, and a frequent tweeter on all things data related, frequently focusing on the business takeaways for harnessing and understanding big data.